Presentation Title: Reach ON: Thrive in Digital Disruption
Speaker: Mr Steve Plimsoll
Company: PriceWaterhouseCoopers
Co-presenter: 
Presentation abstract: In a world exploding with potential opportunity, the way you embrace emerging technology to engage customers will greatly affect the growth of your business. Be ready. Be part of it. You don’t need a digital strategy to succeed in this world, you need a business strategy for the digital age.

Demand and agility - Understand your customers like never before. Take new products and services to market Make decisions quickly and effectively.

Empowerment - Every employee is a brand ambassador and in a customer-centered culture great new ideas can come from those front line interactions.

Trust and confidence - Bring a level of certainty about the path forward with better customer insight. Have the right information available to drive customer buying decisions at the critical time in the decision process.

Presentation begins: 07/12/2015 16:20
Presentation duration: 50
Presentation content level: 3 (1 = indepth, 5 = strategic overview)
Audience experience: All experience levels
Audience function: Customer/Senior Manager, Functional Manager, Oracle, Partner, Product Expert, Product User
Speaker biography:  With more than 15 years experience leading the design and implementation of end-to-end, multi-channel, marketing, advertising, CRM, e-commerce and customer service disruptive technology programmes, Steve's credentials in delivering best in class, award winning, data and technology enabled customer experience solutions across all stages of the customer journey gives him unique insights into how strategy, data, technology and creative (content) intertwine to create truly actionable intelligence and how to enable leveraging it in "real-time" across all aspects of the business, through both short term agile value acceleration activities and long term people, process and technology change programmes. Some of the platforms Steve has led the include; Unilever's global media & marketing information management platform, Jaguar Land Rover's global customer event level tracking programme, WPP's Universal Customer Profile proposition, Sony Mobile's global single customer view and customer engagement platform, eBay's global SCV marketing automation and channel integration platform, Orange Wednesdays, Lloyds TSB's future of retail banking digital strategy and British Airways's mobile communication strategy.
Related topics: Business & Strategy: General Business Topics
Hall: Executive Room 8

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